Michael Jordan

Occupation: former NBA player, face and soul Jordan Brand

Michael Jordan, we think that he really deserves the number 1, considering that $2.6 billion worth of sneakers were sold by Jordan.  In an interview he mentioned how the brand ‘Jordan’ will outlive him and it will hold his legacy for basketball.  Jordan has become a name for itself, songs have been written and verbs are constantly being used when wearing these ‘J’s’.  The models don’t stop, Jordans are being released and every time it gets better and better.  And continuously, it gets sold out in matters of seconds.

Kanye West

Occupation: Artist / Designer

He is known for his Yeezys. It was hard ranking second as ‘Ye really secured his in this market. Apart from the coolness of his models, the fact that each of them disappears from the shelves in a matter of hours is insane.  But still, Kanye’s main talent in the field of sneakers is in the ability to set and dictate trends. No one else causes such a storm of discussion like ‘Ye when he wears exclusive or yet an unreleased model of sneakers. No wonder Kanye loves Kanye.

Mark Parker

Occupation: CEO Nike

It is Parker who is behind the line and policy chosen by the company to develop strategies of innovations. It is he who moves Nike forward, defends technologies such as Flyknit, and selects the right collaborators. In the end, he is the main person in the largest brand of sneakers on the planet.

LeBron James

Occupation: Professional basketball player, LA Lakers

Nike’s athletes can’t compete with the legacy of Michael Jordan, but if anyone has come close, it’s LeBron James. Now he is 30, and behind him 13 personalized sneaker models. In addition, rumors are now creeping that some sneakers may re-issue with the prefix “Retro”. According to Forbes, LeBron became the highest paid basketball player, earning $ 340 million on the sale of his sneakers. Today, in the NBA, no one can compete with these numbers.

Drake

Occupation: rapper / performer

Drake’s reputation nearly came down after rumors that he was wearing fake Jordans. But now he managed to become an important influencer in the sneaker market by getting support from famous brands. Unlike most celebrities, Drake does not like to shine on fashion events and is not particularly chasing trends and tags.  And this is a good incentive to sell more sneakers. His collaboration with Jordan continues to gain hype, and the track “Jumpman” is being hummed within the company, judging by the tweets.